Web Survey Bibliography
Since the last three years TV-sets are increasingly connectable to the internet. In 2013 11% of German households had a connectable TV-set an over 50% are actually connected to the internet. Apart from various manufacturer-SmartTV-portals the standard for hybrid broadcast broadband TV (HbbTV) has the unique ability to add interactive services to the broadcasted tv-programm, such as EPG, online-video, games, additional content, interactive advertisement etc.
The first questions from a tv-broadcaster perspective are: What is the target group of such interactive services? Do HbbTV advertising campaigns have an impact on brand awareness and recognition?
From a market researcher perspective the main questions are: How can we use a SmartTV-Set with a standard-remote control to run online surveys? What kind of media and market research topics can be examined? Is it possible to measure advertisement contacts and use this information in the survey data?
Methods & Data:
The Rogator survey software G3plus was adapted to meet CE-HTML and XML specifications to enable online interviews under the HbbTV standard using only the standard TV remote control with arrow-keys and OK-button. Users were invited through a survey-button on the HbbTV start bar of four German tv stations. n = 623 finished interviews were generated within 11 days. Contacts with HbbTV campaign banners and a microsite were measured with cookies and transferred to the survey server during the interviews. The survey data was exported to and analyzed with SPSS.
Results:
On the first testing surveys, demographic information about users was gathered successfully with this new approach, as well as usage patterns and desired services. On the actual case we could clearly show the advertising effect of an HbbTV-campaign distinguishing between banner contacts and microsite visits. Along the way we could prove the road capability of HbbTV online surveys.
Added Value:
Using HbbTV for online surveys offers a completely new and seamless way to examine any media and advertising topics related to TV consumption. Any research can be done without time gaps or media breaks, usually occurring with CATI-interviews or online surveys.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - 2014 (234)
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- Modelling ”don’t know” responses in rating scales; 2014; Manisera, M., Zuccolotto, P.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- The accuracy of self-reported medical history: A preliminary analysis of the promise of internet-based...; 2014; Kelstrup, A. M., Juillerat, P., Korzenik, J.
- Panel Attrition - Separating Stayers, Fast Attriters, Gradual Attriters, and Lurkers; 2014; Lugtig, P. J.
- Dropout Rates and Response Times of an Occupation Search Tree in a Web Survey; 2014; Tijdens, K. G.
- The use of within-subject experiments for estimating measurement effects in mixed-mode surveys ; 2014; Klausch, L. T., Schouten, B., Hox, J.
- Improving the Representativeness of Online Surveys ; 2014; Henning, J.
- GESIS Panel: Sample and Recruitment; 2014
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Distress Tolerance as a Predictor of Risky and Aggressive Driving; 2014; Beck, K. H., Ali, B., Daughters, S. B.
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.
- Measuring well-being: An analysis of different response scales; 2014; van Beuningen, J., van der Houwen, K., Moonen, L.
- The impact of contact effort and interviewer performance on mode-specific nonresponse and measurement...; 2014; Schouten, B., Cobben, F., van der Laan, J., Arends, J.
- Topic sensitivity and research design: effects on internet survey respondents' motives; 2014; Albaum, G., Roster, C. A., Smith, S. M.
- Improving Survey Methods: Lessons from Recent Research; 2014; Engel, U., Jann, B., Lynn, P., Scherpenzeel, A., Sturgis, P.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Beauty is more than screen deep: Improving the web survey respondent experience through socially-present...; 2014; Casey, T. W., Poropat, A.